At Reebok, a global leader in athletic footwear and apparel since 1958, I immersed myself in the world of strategic market management, where every decision shaped how the brand connected with its audience. As part of the Go-To-Market (GTM) team handling fashion collaborations, I combined strategic thinking with analytical precision to drive impactful results—whether through crafting sell-in/sell-thru decks or supporting customer retention strategies.

One of my primary roles was managing the Fashion Market Calendar for 2021-2022, which included over 20 brand collaborations with fashion houses like Maison Margiela, Bape, Vetements, and Palace. Each project demanded meticulous planning, from analyzing market trends to streamlining communication across teams and global markets. Acting as the bridge between internal departments like Product and Sales, I ensured every collaboration seamlessly aligned with Reebok’s overarching vision.

Some of the most rewarding moments came from collaborating with these iconic brands, executing product launches, and seeing their success come to life. Analyzing KPIs with the team and applying past wins to inform future launches made every project a meaningful step in amplifying Reebok’s global narrative.