Working with Poshy Hair Essentials, a startup luxury hair tool rental service, was an exciting opportunity to merge strategic thinking with creativity. As part of the team that developed the pitch for Poshy, I contributed to crafting a campaign that addressed a clear market need: making high-end hair tools accessible without the hefty investment.

The campaign strategy focused on connecting with Poshy’s target audience—style-conscious Millennials and Gen-Z women—through a combination of innovative media strategies and compelling storytelling. We emphasized the brand’s unique value proposition: the ability to experiment with top-tier hair tools like the Dyson Airwrap and GHD Curler at a fraction of the cost.

Through detailed market research and competitor analysis, we identified key consumer insights, such as the growing interest in sustainable beauty options and the desire for flexibility in trying new products. From there, we developed creative assets, including the tagline “Select. Style. Slay.”, to capture the brand’s vibrant and empowering tone.

My role involved contributing to various aspects of the project, from crafting media strategies that spanned social media, influencer partnerships, and email marketing to designing evaluation metrics to track campaign performance. The final pitch deck not only showcased our vision but also laid the groundwork for Poshy’s entry into the market as an innovative leader in the beauty rental industry.