“Creativity is intelligence having fun,” a motto I embrace wholeheartedly in my work. As a brand and marketing specialist based in New York, I am passionate about crafting compelling narratives through innovative and detail-oriented approaches to branding and design. Growing up in Indonesia and living in diverse cities like Montreal, Boston, and now New York has enriched my multicultural perspective fueled for my love for fashion and storytelling.

Throughout my career, I have cultivated a strong commitment to creativity, collaboration, and strategic thinking, working with contemporary fashion and lifestyle brands such as Alexander Wang. My journey began at Reebok, where I led global collaborations with iconic partners like Maison Margiela and Victoria Beckham, deepening my appreciation for the power of authentic connections in branding. Most recently, I completed a graduate internship at Purple PR, managing digital strategies and PR campaigns for fashion clients and uncovering how impactful storytelling can elevate a brand’s presence.

My goal is to empower clients to unlock their potential, expand their influence, and bring their brand visions to life. I am constantly inspired by the creative minds around me, always exploring new ways to fuse style with meaning. Welcome to my journey—where creativity meets storytelling, and every brand has a unique narrative waiting to be shared.