During my internship at PURPLE, a global communications agency specializing in luxury brands and innovation, I contributed to the successful brand building of key fashion clients—Casablanca, Willy Chavarria, Donde Esteban, BITE Studios, and Loretta Caponi.  My responsibilities included developing and implementing comprehensive PR strategies across various media, from social media and digital marketing to traditional print and broadcast. This involved cultivating relationships with key industry stakeholders (editors, stylists, influencers) to secure impactful media coverage, managing targeted media lists and PR gifting, and analyzing social media and press data for performance insights.