Casablanca, a Parisian luxury fashion house known for its modern après-sport aesthetic, was a key client during my Purple internship. My responsibilities encompassed developing and implementing PR strategies, securing media coverage, and cultivating relationships with U.S. media and influencers.

My capstone project focused on enhancing Casablanca's U.S. market presence by blending its rich French and Moroccan heritage with contemporary branding. This involved a successful collaboration with 818 Tequila, launching a limited-edition product, a strategic media plan, a memorable press launch, and an immersive Moroccan press trip. The outcome was significantly increased brand awareness and a strengthened market position.